A tailor-made offer

We pride ourselves on offering services adapted to a project’s unfolding time and budget. Our clients appreciate this approach and regularly renew our mandate.

Digital strategy

We are the external point of view on your strategy and help you refine and better formulate your objectives.

Since 2009, we have been working with large companies and complex organizations, leading dozens of workshops while combining executives with employees from sales, marketing, communication and IT. The result is a vision shared by all stakeholders and a manageable project scope.

  • Content strategy
  • Usability evaluation
  • Competitive analysis
  • Stakeholder interviews
  • Ideation workshop
  • User journey mapping
  • Storyboarding

User research

Who are your users, what are their needs, problems, motivations? How do they use your digital services? Are your interfaces adequate?

Our expertise in qualitative and quantitative research methods allows us to answer these questions while completing your marketing knowledge. The insights gained from our research help validate hypotheses, discover opportunities, inform your strategy and make relevant decisions.

  • Usability testing
  • Users interviews
  • Online survey
  • Analytics study
  • Site search analytics
  • Personas creation
  • On-site observation

Information architecture

How to organize content and features so that users find what they are looking for with a minimum of effort and frustration?

Complex websites of thousands of pages do not scare us, quite the opposite. We are information architects: sorting, tidying up, labeling, testing is part of our DNA. Our expertise in keyword analysis methodologies, card sorting and tree testing allows us to have a rigorous and user-centric approach.

Interaction & visual design

Intuitive and elegant interfaces, no matter how complex the tasks to be performed.

Our interaction designers translate your vision – enriched by the lessons learned during the research phase – into tangible prototypes. We iterate with you and ensure that the interfaces offered do not only comply with the latest trends but are durable and provide real added value.

  • Graphic design
  • UI design
  • Wireframes
  • Interactive prototypes
  • Design studio workshops
  • Icons design
  • Motion design
  • Design system et Styleguides

Testing and continuous improvement

How do you make sure your product or service is understood? How do you prioritize the improvements to be made, what will be the next feature to be implemented?

Whether it is at the beginning of a project, at the end, or several months after it is online, we master many techniques that will help you make the right decisions.

  • Users interviews
  • Analytics study
  • Usability evaluation
  • On-site usability testing
  • Remote usability testing
  • Web analytics dashboards

Training

Through several years of experience, and with constant vigilance, we have acquired a multi-faceted expertise in the field of user experience.

We further develop and share this knowledge by offering courses at ECAL, HEAD, SAWI, CREA, HEG, and attending or organizing conferences like UX Lausanne and UX Romandie.

  • Introduction to UX for developers and graphic designers
  • Client training in UX methods
  • Strategic monitoring for our clients

Some recent projects

Being part of the Swiss Justice digital transformation

Attracting future students

Staging a demanding identity

Discover our projects

Get in touch

Do you wish to create or enhance a website, an interface, an application, a service? We are always eager for new projects. Come meet us and together we will evaluate if we are the right partner for your project.

+41 21 544 54 54
info@8ratio.ch