A tailor-made offer

We pride ourselves on offering products and services adapted to a project’s unfolding time and budget. Our clients appreciate this approach and regularly renew our mandate.

Digital strategy

We are the external point of view on your strategy and help you to refine and better formulate your objectives.

Since 2009, we are working with large companies and complex organizations, we led dozens of workshops in which we combined executives with employees from sales, marketing, communication and IT. The result is a vision shared by all stakeholders and a manageable project scope.

  • Stakeholder interviews
  • Ideation workshop
  • Expert review
  • Competitive analysis
  • User journey mapping
  • Content strategy
  • Storyboarding


Who are your users and what are their needs, problems, motivations?

Our expertise in qualitative and quantitative research methods complements the knowledge of your marketing team. The collected insights allow us to validate hypotheses, discover opportunities and also feed your strategy and help to make informed decisions.

  • User interviews
  • On-site observation
  • Online survey
  • User testing
  • Persona creation
  • Web Analytics
  • Site search analytics

Interaction & visual design

How are research findings translated into a concrete, user-adapted product?

We transform a clearly defined vision into tangible prototypes and graphically designed models.

  • Information architecture
  • Card sorting and tree testing
  • Design studio
  • Wireframes
  • Interactive prototypes
  • Responsive design
  • Visual design and style guides
  • Embedment in Agile teams


Through several years of experience, and with constant vigilance, we have acquired a multi-facetted expertise in the field of user experience. We further develop and share this knowledge by offering courses (ECAL, HEAD, SAWI, CREA, HEG) and attending or organizing conferences (UX Lausanne, UX Romandie.

  • Introduction to UX for developers and graphic designers
  • Client training in UX methods
  • Strategic monitoring for our clients

Get in touch

Do you wish to create or enhance a website, an interface, an application, or a service? We are always eager for new projects. Come meet us and together we will evaluate if we are the right partner to collaborate with on your project.

+41 21 544 54 54 · info@8ratio.ch

Chemin de Boston 1 · 1004 Lausanne
Route de la Fonderie 2 · 1700 Fribourg

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