A tailor-made offer

We pride ourselves on offering products and services adapted to a project’s unfolding time and budget. Our clients appreciate this approach and regularly renew our mandate.

Digital strategy

We are the external point of view on your strategy and help you refine and better formulate your objectives.

Since 2009, we have been working with large companies and complex organizations, leading dozens of workshops while combining executives with employees from sales, marketing, communication and IT. The result is a vision shared by all stakeholders and a manageable project scope.

  • Stakeholder interviews
  • Ideation workshop
  • Expert review
  • Competitive analysis
  • User journey mapping
  • Content strategy
  • Storyboarding

User research

Who are your users, what are their needs, problems, motivations? How do they use your digital services? Are your interfaces adequate?

Our expertise in qualitative and quantitative research methods allows us to answer these questions while completing your marketing knowledge. The insights gained from our research help validate hypotheses, discover opportunities, inform your strategy and make relevant decisions.

  • User interviews
  • On-site observation
  • Online survey
  • User testing
  • Persona creation
  • Web Analytics

Information architecture

How to organize content and features so that users find what they are looking for with a minimum of effort and frustration? Which categories to choose? How to name them, group them, filter them? A solid architecture allows the user to find his way and makes him want to come back.

Complex websites of thousands of pages do not scare us, quite the opposite. We are information architects: sorting, tidying up, labeling, testing is part of our DNA. Our expertise in keyword analysis methodologies, card sorting and tree testing allows us to have a rigorous and user-centric approach.

  • Sitemap definition
  • Metadata strategy
  • Site-search analytics
  • Navigation prototyping (Gimbal.st)
  • Card sorting
  • Tree testing

Interaction & visual design

Intuitive and elegant interfaces, no matter how complex the tasks to be performed.

Our interaction designers translate your vision – enriched by the lessons learned during the research phase – into tangible prototypes. We iterate with you and ensure that the interfaces offered do not only comply with the latest trends but are durable and provide real added value.

  • UI design
  • Wireframes
  • Interactive prototypes
  • Design studio workshops
  • Visual design
  • Icons design
  • Motion design
  • Design system et Styleguides

Testing and continuous improvement

Whether at the start, at the end of a project, or several months after its launch, we offer targeted services that allow you to make the right decisions.

  • Expert review
  • On-site user testing
  • Remote user testing
  • Web analytics dashboards


Through several years of experience, and with constant vigilance, we have acquired a multi-faceted expertise in the field of user experience. We further develop and share this knowledge by offering courses (ECAL, HEAD, SAWI, CREA, HEG) and attending or organizing conferences (UX Lausanne, UX Romandie).

  • Introduction to UX for developers and graphic designers
  • Client training in UX methods
  • Strategic monitoring for our clients

Get in touch

Do you wish to create or enhance a website, an interface, an application, a service? We are always eager for new projects. Come meet us and together we will evaluate if we are the right partner for your project.

+41 21 544 54 54 · info@8ratio.ch

Chemin de Boston 1 · 1004 Lausanne
Route de la Fonderie 2 · 1700 Fribourg

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