Each project is unique

Optimize or fundamentally redesign a digital product. Prototype or validate an idea. Create a site or an application from scratch. Our practical and reasoning skills allow us to solve the challenges of your existing and future products.

Helping a classified ads leader to understand its customers

  • Users interviews

  • Personas

The user research team at Anibis contacted us to help them build their customer journey map. We organized several interviews in with sellers to better understand needs, pain points and uncover opportunities in this crucial area for the future Anibis experience.

  • Users interviews

  • Personas

Reorganising the navigation of an international company

  • Strategy

  • Personas creation

  • Online survey

  • Information architecture

The Japanese company SUNSTAR is a world leader in many fields, from oral care to high-tech products. We worked closely with its marketing team to better understand their users and redefine the sitemap of its global website. The implementation of our recommendations is ongoing.

  • Strategy

  • Personas creation

  • Online survey

  • Information architecture

Modernizing the n°1 traffic management app in Switzerland

  • Users interviews

  • Prototypes/Wireframes

  • Graphic design

Cari is the authorities' complete road traffic management solution used in the majority of Swiss cantons. We are supporting Abraxas company in the modernization of its application by working as closely as possible to the needs of its daily users.

  • Users interviews

  • Prototypes/Wireframes

  • Graphic design

Calculating your 3rd pillar in a few minutes

  • Tree testing

  • Prototypes/Wireframes

  • Graphic design

  • Development by Logismata

Modulo is Retraites Populaires’ third pillar offer. We helped the insurance to conceive an online calculator, so that users may evaluate the offer according to their personal situation in a few clicks.

  • Tree testing

  • Prototypes/Wireframes

  • Graphic design

  • Development by Logismata

Redefining a shopping experience

  • Usability evaluation

  • Usability testing

  • Prototypes/Wireframes

  • Visual design by Virtua

  • Development by Bayoonet

Rework of this e-commerce to highlight the chocolate ranges, simplify the ordering process and improve the packaging personalization tool.

  • Usability evaluation

  • Usability testing

  • Prototypes/Wireframes

  • Visual design by Virtua

  • Development by Bayoonet

A user-centered homepage

  • Strategic workshop

  • Analytics study

  • Online survey

  • Prototypes/Wireframes

We helped la Vaudoise in optimizing its homepage by providing evidence-based recommendations. This will simplify the product search for users. Project in progress.

  • Strategic workshop

  • Analytics study

  • Online survey

  • Prototypes/Wireframes

Making easier the management of energy data

  • Prototypes/Wireframes

  • Graphic design

  • Development by Softcom

Redesign of the B2B platform that allows companies to manage invoicing and contracts online, but also to monitor and optimise their energy consumption.

  • Prototypes/Wireframes

  • Graphic design

  • Development by Softcom

How to establish UX culture in a large company

  • Personas

  • Prototypes/Wireframes

We helped la Mobilière's UX team to bring user-centered design in one of the company's biggest project.

  • Personas

  • Prototypes/Wireframes

Selling worldwide thanks to a performing tool

  • Site search analytics

  • Information architecture

  • Prototypes/Wireframes

  • Graphic design

  • Development by Cruncher

New online shop for the Geneva vintage poster boutique.

  • Site search analytics

  • Information architecture

  • Prototypes/Wireframes

  • Graphic design

  • Development by Cruncher

Loyal customers thanks to a new site

  • Strategy

  • Information architecture

  • Prototypes/Wireframes

  • Graphic design

  • Development by Cruncher

Redesign of the website of the main multimedia service provider for the city of Lausanne.

  • Strategy

  • Information architecture

  • Prototypes/Wireframes

  • Graphic design

  • Development by Cruncher

User experience at the service of IT

  • Users interviews

  • Prototypes/Wireframes

  • Graphic design

Between 2013 and 2016 we worked closely with Pictet's IT team to improve the user experience and the visual design of the online banking solution Pictet Connect.

  • Users interviews

  • Prototypes/Wireframes

  • Graphic design

A new website to stay competitive

  • Strategy

  • Analytics study

  • Competitive analysis

  • Information architecture

  • Prototypes/Wireframes

  • Graphic design

  • Development by Neurones Technologies

Redesign of the website of this Swiss employment agency.

  • Strategy

  • Analytics study

  • Competitive analysis

  • Information architecture

  • Prototypes/Wireframes

  • Graphic design

  • Development by Neurones Technologies

User experience at the service of marketing

  • Strategy

  • Personas

  • Analytics study

  • Content strategy

  • Competitive analysis

  • Information architecture

We helped Swissquote's marketing team to define the objectives, the target users and the information architecture of its future trading website.

  • Strategy

  • Personas

  • Analytics study

  • Content strategy

  • Competitive analysis

  • Information architecture

A competitive advantage through intuitive interfaces

  • Users interviews

  • Prototypes/Wireframes

  • Usability testing

User research and design of an industrial measuring instrument digital interface.

  • Users interviews

  • Prototypes/Wireframes

  • Usability testing

Get in touch

Do you wish to create or enhance a website, an interface, an application, or a service? We are always eager for new projects. Come meet us and together we will evaluate if we are the right partner to collaborate with on your project.

+41 21 544 54 54 · info@8ratio.ch

Chemin de Boston 1 · 1004 Lausanne
Route de la Fonderie 2 · 1700 Fribourg


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