Structure content that scales with you
Can your users find what they need without getting lost?
If the answer is no, you have a problem with your information architecture.
What is Information Architecture and how can it help you?
The foundation that makes navigation
feel natural
Information Architecture is the art and science of organizing and structuring content in your digital interfaces so that users find what they're looking for without frustration.
The most common trap?
Internal logic
Organizations organize content according to their internal logic: departments, hierarchies, technical categories.
But users don't think like that. They search based on their needs, their experience, their mental models and their language.
You’re a library.
Let us be your librarians
If your site is a library, we are the ones who decide which books go on which shelves and write the signs on the wall.
We analyze how your users actually think, categorize, and search for information. Then we reorganize your content to match their mental logic rather than your organizational chart.
When do you need Information Architecture?
Planning a website redesign or migration
Start with solid structure, not just a new look
Building a sophisticated platform or SaaS product
Find how to model your database on the structure of your users’ brain
Find the needle in the haystack
Universities, governments, corporations have thousands of pages. How can the public find anything?
Struggling with your internal search engine
When users can't find what they need, they leave
Structuring a CMS or a knowledge base
The foundation affects everything built on top
Deploying content for Artificial Intelligence
Chatbots and AI search only work if your content is well-structured first
Why :ratio?
The Swiss approach to Information Architecture
Since 2009, :ratio has managed over 100 information architecture projects across Switzerland.
Evidence-based, not opinion-based
Card Sorting: To see how users naturally categorize your content.
Tree Testing: To prove mathematically that users can find items in the proposed structure.
Heatmaps & Analytics: To audit actual behavior on your existing platform.
We speak "swiss complexity"
Multilingual Architecture: Structuring seamless navigation across French, German, Italian, and English.
Federal & Cantonal Specificities: We know how to map public administration processes (guichet virtuel, administrative procedures) to citizen needs.
Accessibility First: Compliance with WCAG AA and inclusive design standards is native to our process.
Direct access to experts
You won't be talking to a generic account manager. You will collaborate directly with seasoned professionals like Gilles, who has been leading our IA strategies.
Our approach: the right tool for the right challenge
We are Expert at adapting the tools to your context. Information Architecture isn't one-size-fits-all. Over 16 years, we've mastered a wide range of research and testing methods. For each project, we select the tools that will give you the most valuable insights – quickly and efficiently.
🩺 Content audit
Review and score your current content. We evaluate what works, if it is complete, readable, and up to date, and for which public each content is intended.
🗂️ Card sorting
Understand how your users naturally categorize and group content. Reveals their mental models.
✅ Tree testing
Validate your navigation structure before development. Test if users can find what they're looking for in your proposed architecture.
🔍 Site search analytics
Analyze what users actually search for on your site. Uncovers gaps in navigation and content.
🏷️ Metadata strategy
Define the invisible attributes that enable efficient content classification, filtering, and retrieval.
🧭 Navigation prototyping
Test navigation with interactive mockups before building anything, thanks to Gimbalst, our homemade tool.
🌳 Sitemap creation
Map all pages and their hierarchy to visualize your site's complete structure.
🎯 Stakeholder workshops
Align internal teams on goals, priorities, and user needs. Create shared vision. Learn from your existing expertise and knowledge
🔬 Competitive analysis
Learn from what works (and doesn't) in your sector and with similar organizations.
Better structures with Artificial intelligence
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No AI hype, just pragmatic solutions
Our team tests new AI tools weekly, evaluates what actually works, and builds custom workflows just our clients.
You benefit from our continuous experimentation without the wasted time and budget of trial and error.
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AI is transforming how we analyze content, identify patterns, and generate navigation structures.
We use AI tools to accelerate what used to take weeks: Semantic analysis of thousands of pages; Automatic content clustering, taxonomy generation; And structural optimization recommendations
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AI is a tool, not a replacement for user research.
We combine AI-generated insights with real user testing to create architectures that actually work.The result? Faster delivery without compromising quality, data-driven decisions backed by human validation, and structures that evolve as your content grows.
Services and pricing
Starting from CHF 4’960
🩺 CONTENT AUDIT
Complete analysis of your current structure, identification of major problems, and prioritized recommendations.
Ideal for: Initial assessment, validation of perceived issues, deciding next steps
Starting from CHF 9'800.-
🏗️ NEW NAVIGATION
User research, new architecture design, validation testing, implementation support, and team training.
Ideal for: Major redesign, new projects, comprehensive optimization
According to your budget
🔄 CONTINUOUS IMPROVEMENT
Progressive optimization based on continuous behavioral analysis and content evolution. Flexible approach that adapts to your pace.
Ideal for: Evolving organizations, maintaining long-term efficiency
